Slice of Grapefruit
Creative 

Alive in Amsterdam

Bestie to two toddlers

Very ungrateful toddlers

They ask a lot of questions

Never stay for the answers

Then ask me to wipe their butt

They don't even flush

Do you want them?

Just kidding I like them 

enough

to keep them.

I write stories too

Some of them are good (I think) 

Most of them are unfinished

I like to think I'll finish before I die

But you know, who knows 

And if you're wondering

why there is a picture

of a half-peeled grapefruit?

well

great question

that is about to be answered

are you going to stay for the answer

or are you my toddler?

It's because 

I don't have better pictures

And Wix gave me this free image

Very artistic

Love it

But most importantly

FREE

They say nothing 

in life is free

well

well

well

well

well

well

well

this is the bottom of the well

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adidas | Breast Gallery 
                 & Skin Statements

90% of women wear the wrong sports bra size, often because our bodies are underrepresented. So adidas redesigned an entire line of sports bras and launched them in over 60 different sizes. We launched a hotly debated campaign to show why this needed to be done, introducing a whole line of bras without showing a single one.

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adidas | I'm Possible

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adidas | Comfort is Our Sport

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adidas | Allyshop


Allyshop turned a product shoot into an opportunity for adidas and its partners to share its media reach; advertising neighborhood stores chosen by Lena Waithe, Naomi Otsu, Jari Jones, and Amani Al-Khatahtbeh

SNICKERS | Wrong World Finals


Cannes Lion Shortlist
Epica Shortlist
Spikes Asia Bronze
AdFest Lotus Bronze
Ad Stars Silver

Snickers becomes the official sponsor of (everything but) the World Cup to be part of one the world's biggest sporting event - without shelling out millions of dollars to be an official sponsor.

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The Dissolving Bottle


One Show Bronze
Cannes Lions Design Bronze
D&AD Wood Pencil


A shampoo bar redesigned into the shape of a bottle to make it more intuitive.

This is a picture of a bird

My kids love to chase pigeons. We don't have pigeons in Manila so these stodgy birds are a riot to them. When they start chasing pigeons they really get in the zone. It's their street-level white whale, that shits everywhere. It's intense. It's competitive. With who? I dunno.

Sometimes it's a team sport, sometimes they go by their own strategies. Neither are very good at all. But the effort, the persistence, the lack of concern for their own wellbeing as a tram speeds forward to turn them into Dutch roadkill is truly applaudable. They've never actually caught a pigeon but they have caught sticks, rocks, garbage, and one time a non-helium balloon.

Rat birds: 10000000, toddlers: zero.

*No, you can't have your wasted time back

**No, that's not a pigeon (but it's a free WIX image!!!)

**This is not an ad

OLD SPICE | The Smell That Never Dies

The smell that never dies (up)
The sale that never happens (down)
Weird sh*t (everywhere)  

Number 13

Public Relations

FACEBOOK | GiF Learning Library


One Show shortlist

A series of GiF-animated stories housed on Instagram stories, made for Facebook and the Child’s Rights Network. We layered 1,248 GiF stickers to create these books so my art director still hates me.

Department of Tourism | Be Part of the Font

Visual testimonials on Instagram, crowd-sourced through a font that requires human participation.

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This project is a resource for parents to educate their children about staying safe at home and online during the pandemic. It is a series of GiF-animated stories housed on Instagram stories, in partnership with Facebook and the Child’s Rights Network. We used nearly 1,200 layered GiF stickers. My art director still hates me.

Johnson's Baby | Playstreet


Cannes Lion shortlist
 

Johnson’s Baby launched a project to map out city streets where children play - to make it safer to play outdoors. Using street view, we built a database for GPS apps to integrate these streets into their system and create appropriate alerts for cars to slow down.

Pepsi | Liter of Light


Cannes Lion Bronze
London Clio Gold
Spikes Asia Bronze

The Liter of Light is a worldwide project that brings an affordable, solar-light solution to developing countries around the world. It began as a collaboration with Pepsi and My Shelter Foundation in 2012. Together, we launched the Cannes-winning campaign that brought the initiative into the global spotlight. It has evolved over the years into street lights for off-the-grid towns and even portable lamps.

Short

(and mostly unfinished)

fiction

PERSONAL WRITING

✏️ TBWA\Neboko Amsterdam