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Slice of Grapefruit

Alive in Amsterdam

Bestie to two toddlers

Very ungrateful toddlers

They ask a lot of questions

Never stay for the answers

Then ask me to wipe their butt

They don't even flush

Do you want them?

Just kidding I like them 


to keep them.

I write stories too

Some of them are good (I think) 

Most of them are unfinished

I like to think I'll finish before I die

But you know, who knows 

And if you're wondering

why there is a picture

of a half-peeled grapefruit?


great question

that is about to be answered

are you going to stay for the answer

or are you my toddler?

It's because 

I don't have better pictures

And Wix gave me this free image

Very artistic

Love it

But most importantly


They say nothing 

in life is free








this is the bottom of the well


adidas | Breast Gallery 
                 & Skin Statements

90% of women wear the wrong sports bra size, often because our bodies are underrepresented. So adidas redesigned an entire line of sports bras and launched them in over 60 different sizes. We launched a hotly debated campaign to show why this needed to be done, introducing a whole line of bras without showing a single one.

adidas | I'm Possible


adidas | Ridiculous Run

92% of women don't feel safe when they run. But only 18% of men think they hold any responsibility. This has led women to change their running behaviour in ridiculous ways, from never running at night to running with guns and knives. So adidas set off to change the conversation by showing just how much more ridiculous running can be when the world makes women's safety only a woman's problem.

adidas | Play Until They Can't Look Away


SNICKERS | Wrong World Finals

Cannes Lion Shortlist
Epica Shortlist
Spikes Asia Bronze
AdFest Lotus Bronze
Ad Stars Silver

Snickers becomes the official sponsor of (everything but) the World Cup to be part of one the world's biggest sporting event - without shelling out millions of dollars to be an official sponsor.

The Dissolving Bottle

One Show Bronze
Cannes Lions Design Bronze
D&AD Wood Pencil

A shampoo bar redesigned into the shape of a bottle to make it more intuitive.

adidas | Comfort is Our Sport


adidas | Allyshop

Allyshop turned a product shoot into an opportunity for adidas and its partners to share its media reach; advertising neighborhood stores chosen by Lena Waithe, Naomi Otsu, Jari Jones, and Amani Al-Khatahtbeh

This is a picture of a bird

My kids love to chase pigeons. We don't have pigeons in Manila so these stodgy birds are a riot to them. When they start chasing pigeons they really get in the zone. It's their street-level white whale, that shits everywhere. It's intense. It's competitive. With who? I dunno.

Sometimes it's a team sport, sometimes they go by their own strategies. Neither are very good at all. But the effort, the persistence, the lack of concern for their own wellbeing as a tram speeds forward to turn them into Dutch roadkill is truly applaudable. They've never actually caught a pigeon but they have caught sticks, rocks, garbage, and one time a non-helium balloon.

Rat birds: 10000000, toddlers: zero.

*No, you can't have your wasted time back

**No, that's not a pigeon (but it's a free WIX image!!!)

**This is not an ad

OLD SPICE | The Smell That Never Dies

The smell that never dies (up)
The sale that never happens (down)
Weird sh*t (everywhere)  

Number 13

Public Relations