Creative
Alive in Amsterdam
Bestie to two toddlers
Very ungrateful toddlers
They ask a lot of questions
Never stay for the answers
Then ask me to wipe their butt
They don't even flush
Do you want them?
Just kidding I like them
enough
to keep them.
I write stories too
Some of them are good (I think)
Most of them are unfinished
I like to think I'll finish before I die
But you know, who knows
And if you're wondering
why there is a picture
of a half-peeled grapefruit?
well
great question
that is about to be answered
are you going to stay for the answer
or are you my toddler?
It's because
I don't have better pictures
And Wix gave me this free image
Very artistic
Love it
But most importantly
FREE
They say nothing
in life is free
well
well
well
well
well
well
well
this is the bottom of the well
adidas | Breast Gallery
& Skin Statements
90% of women wear the wrong sports bra size, often because our bodies are underrepresented. So adidas redesigned an entire line of sports bras and launched them in over 60 different sizes. We launched a hotly debated campaign to show why this needed to be done, introducing a whole line of bras without showing a single one.
adidas | I'm Possible
adidas | Ridiculous Run
92% of women don't feel safe when they run. But only 18% of men think they hold any responsibility. This has led women to change their running behaviour in ridiculous ways, from never running at night to running with guns and knives. So adidas set off to change the conversation by showing just how much more ridiculous running can be when the world makes women's safety only a woman's problem.
adidas | Play Until They Can't Look Away
SNICKERS | Wrong World Finals
Cannes Lion Shortlist
Epica Shortlist
Spikes Asia Bronze
AdFest Lotus Bronze
Ad Stars Silver
Snickers becomes the official sponsor of (everything but) the World Cup to be part of one the world's biggest sporting event - without shelling out millions of dollars to be an official sponsor.
The Dissolving Bottle
One Show Bronze
Cannes Lions Design Bronze
D&AD Wood Pencil
A shampoo bar redesigned into the shape of a bottle to make it more intuitive.
adidas | Comfort is Our Sport
adidas | Allyshop
Allyshop turned a product shoot into an opportunity for adidas and its partners to share its media reach; advertising neighborhood stores chosen by Lena Waithe, Naomi Otsu, Jari Jones, and Amani Al-Khatahtbeh
This is a picture of a bird
My kids love to chase pigeons. We don't have pigeons in Manila so these stodgy birds are a riot to them. When they start chasing pigeons they really get in the zone. It's their street-level white whale, that shits everywhere. It's intense. It's competitive. With who? I dunno.
Sometimes it's a team sport, sometimes they go by their own strategies. Neither are very good at all. But the effort, the persistence, the lack of concern for their own wellbeing as a tram speeds forward to turn them into Dutch roadkill is truly applaudable. They've never actually caught a pigeon but they have caught sticks, rocks, garbage, and one time a non-helium balloon.
Rat birds: 10000000, toddlers: zero.
*No, you can't have your wasted time back
**No, that's not a pigeon (but it's a free WIX image!!!)
**This is not an ad
OLD SPICE | The Smell That Never Dies
The smell that never dies (up)
The sale that never happens (down)
Weird sh*t (everywhere)
Number 13
Public Relations
FACEBOOK | GiF Learning Library
One Show shortlist
A series of GiF-animated stories housed on Instagram stories, made for Facebook and the Child’s Rights Network. We layered 1,248 GiF stickers to create these books so my art director still hates me.
Department of Tourism | Be Part of the Font
Visual testimonials on Instagram, crowd-sourced through a font that requires human participation.
Johnson's Baby | Playstreet
Cannes Lion shortlist
Johnson’s Baby launched a project to map out city streets where children play - to make it safer to play outdoors. Using street view, we built a database for GPS apps to integrate these streets into their system and create appropriate alerts for cars to slow down.
Pepsi | Liter of Light
Cannes Lion Bronze
London Clio Gold
Spikes Asia Bronze
The Liter of Light is a worldwide project that brings an affordable, solar-light solution to developing countries around the world. It began as a collaboration with Pepsi and My Shelter Foundation in 2012. Together, we launched the Cannes-winning campaign that brought the initiative into the global spotlight. It has evolved over the years into street lights for off-the-grid towns and even portable lamps.